The Substance

Last trending 1 d ago

"The Substance" was last among the trending Google searches on Oct 31, 2026 (1 d ago), in 5 countries in total. See when, where and how much it was searched.

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Search history

When, where and how strongly this phrase made it into the trending Google searches.

"The Substance" first appeared among the trending Google searches on Oct 14, 2026 in Italy. Since then it has trended 6 times in 5 countries, most recently on Oct 31, 2026. Most searches were recorded in United States (5K+).

First trending: Oct 14, 2026
Last trending: Oct 31, 2026
Countries: 5
Times trending: 6
Most searches: 5K+
Highest growth: +1 000 %
Best rank: #39
Total time trending: 42 h

Countries where it was trending, by day

Countries Most searches (max 5K+)

Timeline by country

United States

Italy

United Kingdom

Germany

Canada

Where it was searched

A stronger colour means more searches while it was trending.

Click a country to open its trending searches. When zoomed in, drag to move the map.

By country

Country	Period	Times	Duration	Searches	Growth	Rank
United States	Oct 30, 2026	1	18 h	5K+	+100 %	#51
Italy	Oct 14, 2026	2	18 h	5K+	+1000 %	#51
United Kingdom	Oct 30, 2026	1	24 h	2K+	+200 %	#40
Germany	Oct 30, 2026	1	17 h	2K+	+400 %	#40
Canada	Oct 30, 2026	1	21 h	1K+	+200 %	#39

Every time it was trending

Country	Start	End	Duration	Searches	Growth	Categories
Canada	Oct 30, 2026, 8:20 PM	Oct 31, 2026, 5:30 PM	21 h	1K+	+200 %	Beauty & fashion
United States	Oct 30, 2026, 7:40 PM	Oct 31, 2026, 1:33 PM	18 h	5K+	+100 %	Beauty & fashion
United Kingdom	Oct 30, 2026, 7:40 PM	Oct 31, 2026, 7:31 PM	24 h	2K+	+200 %	Beauty & fashion
Germany	Oct 30, 2026, 7:30 PM	Oct 31, 2026, 12:00 PM	17 h	2K+	+400 %	Beauty & fashion
Italy	Oct 15, 2026	during the day	–	–	+1000 %
Italy	Oct 14, 2026, 5:30 PM	Oct 14, 2026, 11:30 PM	6 h	5K+	+1000 %	Entertainment

Times are shown in: UTC. Search volumes are rounded Google Trends estimates.