H&M

Search history

When, where and how strongly this phrase made it into the trending Google searches.

"H&M" first appeared among the trending Google searches on Oct 13, 2026 in Italy. Since then it has trended 22 times in 16 countries, most recently on Nov 2, 2026. Most searches were recorded in United Kingdom (5K+).

First trending

Oct 13, 2026

Last trending

Nov 2, 2026

Countries

16

Times trending

22

Most searches

5K+

Highest growth

+900 %

Best rank

#8

Total time trending

3 d 2 h

By country

Country	Period	Times	Duration	Searches	Growth	Rank
United Kingdom	Oct 14, 2026 – Oct 28, 2026	2	5 h	5K+	+75 %	#22
Germany	Oct 13, 2026 – Oct 28, 2026	2	11 h	5K+	+100 %	#30
Netherlands	Oct 13, 2026	1	10 h	2K+	+75 %	–
Israel	Oct 14, 2026 – Oct 24, 2026	3	14 h	1K+	+100 %	#18
Croatia	Oct 14, 2026 – Oct 23, 2026	2	19 h	1K+	+900 %	#8
Sweden	Oct 20, 2026	1	12 h	1K+	+100 %	#18
Hungary	Oct 14, 2026 – Oct 15, 2026	2	12 h	1K+	+100 %	–
Poland	Oct 14, 2026	1	3 h	1K+	+75 %	–
Peru	Nov 2, 2026	1	2 h	500+	+400 %	#13
India	Oct 26, 2026	1	2 h	500+	+50 %	#51
Switzerland	Oct 25, 2026	1	3 h	500+	+100 %	#24
Saudi Arabia	Oct 22, 2026	1	14 h	500+	+200 %	#17
France	Oct 13, 2026	1	41 min	200+	+100 %	–
Indonesia	Oct 31, 2026	1	31 min	100+	+75 %	#58
Mexico	Oct 14, 2026	1	22 min	100+	+50 %	–
Italy	Oct 13, 2026	1	21 min	100+	+100 %	–

Every time it was trending

Country	Start	End	Duration	Searches	Growth	Categories
Peru	Nov 2, 2026, 4:40 AM	Nov 2, 2026, 7:02 AM	2 h	500+	+400 %	Beauty & fashion, Shopping
Indonesia	Oct 31, 2026, 12:30 PM	Oct 31, 2026, 1:01 PM	31 min	100+	+75 %	Beauty & fashion, Shopping
Germany	Oct 28, 2026, 12:40 AM	Oct 28, 2026, 2:30 AM	2 h	200+	+100 %	Entertainment, Beauty & fashion
United Kingdom	Oct 28, 2026, 12:30 AM	Oct 28, 2026, 2:30 AM	2 h	1K+	+50 %	Beauty & fashion, Entertainment
India	Oct 26, 2026, 7:40 PM	Oct 26, 2026, 9:31 PM	2 h	500+	+50 %	Business & finance, Shopping
Switzerland	Oct 25, 2026, 7:00 AM	Oct 25, 2026, 9:30 AM	3 h	500+	+100 %	Shopping, Beauty & fashion
Israel	Oct 24, 2026, 6:00 PM	Oct 24, 2026, 6:40 PM	40 min	500+	+100 %	Hobbies & leisure
Croatia	Oct 23, 2026, 3:30 PM	Oct 23, 2026, 8:20 PM	5 h	1K+	+900 %	Shopping
Saudi Arabia	Oct 22, 2026, 1:10 PM	Oct 23, 2026, 3:32 AM	14 h	500+	+200 %	Entertainment
Sweden	Oct 20, 2026, 5:50 PM	Oct 21, 2026, 6:02 AM	12 h	1K+	+100 %	Law & government
Israel	Oct 15, 2026	during the day	–	–	+100 %
Hungary	Oct 15, 2026, 12:00 AM	Oct 15, 2026, 12:20 AM	20 min	1K+	+100 %	Technology
Croatia	Oct 14, 2026, 3:50 PM	Oct 15, 2026, 5:30 AM	14 h	500+	+400 %	Shopping, Beauty & fashion
Mexico	Oct 14, 2026, 8:10 AM	Oct 14, 2026, 8:31 AM	22 min	100+	+50 %	Other
Israel	Oct 14, 2026, 6:50 AM	Oct 14, 2026, 8:40 AM	2 h	1K+	+100 %	Technology
Poland	Oct 14, 2026, 6:30 AM	Oct 14, 2026, 9:02 AM	3 h	1K+	+75 %	Shopping, Beauty & fashion
United Kingdom	Oct 14, 2026, 6:20 AM	Oct 14, 2026, 9:30 AM	3 h	5K+	+75 %	Technology
Hungary	Oct 14, 2026	during the day	–	–	+100 %
Netherlands	Oct 13, 2026, 11:50 PM	Oct 14, 2026, 10:02 AM	10 h	2K+	+75 %	Business & finance
France	Oct 13, 2026, 11:50 PM	Oct 14, 2026, 12:31 AM	41 min	200+	+100 %	Shopping
Germany	Oct 13, 2026, 11:50 PM	Oct 14, 2026, 9:00 AM	9 h	5K+	+75 %	Shopping
Italy	Oct 13, 2026, 11:40 PM	Oct 14, 2026, 12:01 AM	21 min	100+	+100 %	Other

Times are shown in: UTC. Search volumes are rounded Google Trends estimates.